identity
branding, advertising, marketing
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GyPSii
GeoSentric's mobile social network
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| In-house marketing graphics/video for multinational mobile software startup GyPSii.
Material included tradeshow posters, sales and support collateral, supplemental product logos and regeneration, help videos and creation of 5 simluated brands for testing mobile advertising systems.
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Postcards To Space
microfinance-based space sculpture and space outreach
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| Complete brand development including print and web media. Logo developed with Lindsay Kinkade and Louis Reynolds. Postcards To Space is developing a micro-payment funded space sculpture, the inflatable STREET ring.
Material includes tradeshow posters, banner, t-shirts, Postcards, stickers, business cards and Yuri's Night material.
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Greco Ethridge Group
B2B advertising agency
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Greco Ethridge Group was an award-winning integrated B2B advertising
agency in the late 90s. This is a sample of graphics created for
clients such as 3Com, MIMC Awards, Information Week and others.
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other
collection of client material
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Providence Pictures show The True Story of Troy premiered on The History Channel on May 16, 2004. Along with animations and technical support (see Demo Reel), this packaging was generated for portfolio and business development purposes. Graphics and stills from the show were captured, adapted and laid onto a template, then sent to the printer. CD art was created simultaneously. The package is used as a handout by Providence Pictures as an example of capabilities.
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Genetic Legacy was a 2003 project to create a brand identity, logo and packaging for their innovative DNA Archive product. The goal was to create an identity both classical and modern, a Bio-Greco-Roman theme. Design and package layout was done in Illustrator. Deliverables included final logo art, basic CD art and the entire packaging layout on a template for printing.
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As much an exercise in raw production as a design effort, this yearly project produces 20-40 booklets for submission to the Pulitzer committee among other journalism awards. Including Charlie Savage's 2006 award for Signing Statements, I've supported the Globe's winning of 3 Pulitzers (Signing Statements, Stem Cells and the Church Scandal). The product is a booklet made from PDF files of pages, a high-end XEROX Phaser printer and a lot of careful work. This is produced alongside cut-up articles from the printed paper, run through a Xyron sticker machine and laid out on paper.
These booklets are simple, understated items that represent the nascent work of the entire organization, while showcasing the writers involved.
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Business cards are fun and essential. Even if you aren't part of a business, cards are a handy way to exchange contact information. Here are some samples. These cards included new logo designs and art.
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